INTL’ DELIGHT CREAMER
/
THE HAZELNAUTS

 

We created The Hazelnauts to promote the first coffee creamer to be sugar and fat free

Role: Concept/Copywriter

Press: Creativity Editor’s Pick, ABC, CNN, Huffington Post, Campaign, AdWeek, Ad Age, People Magazine

 

Viewers everywhere responded with their own abuse stories

“My god this was my reality a year ago”

“Been there!! It is so hard to leave especially when you have two little children”

“You must repeatedly play this commercial during sporting events on TV and sports stadiums.”



Press Coverage

 
 

Campaign Poster

 
 

CREATIVE TEAM

 

ECD: Mikal Pittman
ADs: Denison Kusano/Lindsay Stevens
DIRECTOR: Paul Cameron