Firestone is a huge sponsor of IndyCar, a sport almost no one watches. So we created "Race Andretti” to show how insanely competitive Indy racers are, with 78 year-old Mario Andretti in his bathrobe, issuing “race” challenges and proving to the world he’s still got it.

If you beat him he might follow you on Twitter, once he figures out his phone.

Role: ACD/Copywriter

 
 
 
 
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CREATIVE TEAM

 

ECD: Mikal Pittman
AD: Jesse Bowen