In 2011 Coca-Cola launched a massive effort to protect the polar bears’ home, and needed a way to reach the young people.

Poking your friends was cool at the time (2011!), so we created Snowball Effect, a mobile app that let you throw snowballs at the faces of your friends, ex’s and co-workers. Every snowball fight resulted in a donation and a post about Arctic Home.

Role: Copywriter


Awards & Press:

One Show Gold Pencil
FWA Mobile of the Day Cannes Shortlist


$1.7M raised for Arctic Home
50,000 snowball fights
12M Facebook impressions

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Case Study Video


Promotional OOH




CDs: Dave Loew/Jon Wyville
ADs: Doug Burnett/Pablo Jimenez