For 2 years at Leo Burnett I had the honor of adding to the advertising legacy that is Mayhem, and using him to trick sports fans into learning about insurance.
College football fans love football almost as much as they don’t love insurance.
So to keep Allstate relevant during the season, we made over 20 pieces of smack talk content: videos, GIFs, tweets and Vines (back when Vine existed). The program was hugely successful because, turns out, shit-talking performs well on the Internet.
DIRECTORs: Phil Morrison & Adam Bernstein/Epoch
ECD: Mikal Pittman
AD: Lindsay Stevens