For 2 years at Leo Burnett I had the honor of adding to the advertising legacy that is Mayhem, and using him to trick sports fans into learning about insurance.

Role: Concept/Copywriter


“#1 FAN”






College football fans love football almost as much as they don’t love insurance.

So to keep Allstate relevant during the season, we made over 20 pieces of smack talk content: videos, GIFs, tweets and Vines (back when Vine existed). The program was hugely successful because, turns out, shit-talking performs well on the Internet.



DIRECTORs: Phil Morrison & Adam Bernstein/Epoch
ECD: Mikal Pittman
AD: Lindsay Stevens