Art Institute of Chicago wanted to build buzz for their Van Gogh exhibit. So we put up For Rent signs around the city. Texting would put you in a real-time chat with a Van Gogh Bot we created. Over 100 lines were written in his weird-ass voice. One person spent 30 minutes texting with the bot. And only 2 sexting requests!

Role: Copywriter

You’re probably thinking “where are the door hangers”. We hung these up in Chicago hotels and no we did not knock on the doors and run away.

CREATIVE TEAM

 

CDs: Pete Lefebvre, Mike Costello
AD: Lindsay Stevens