Art Institute of Chicago wanted to build buzz for their Van Gogh exhibit. So we put up For Rent signs around the city. Texting would put you in a real-time chat with a Van Gogh Bot we created. Over 100 lines were written in his weird-ass voice. One person spent 30 minutes texting with the bot. And only 2 sexting requests!
You’re probably thinking “where are the door hangers”. We hung these up in Chicago hotels and no we did not knock on the doors and run away.
CDs: Pete Lefebvre, Mike Costello
AD: Lindsay Stevens