Porsche: The Super Bowl “Heist”
To launch the first electric Porsche, we presented Taycan as an EV actually worth stealing. With a Super Bowl campaign about the car being stolen from the (real) Porsche museum in Stuttgart, Germany. Using real Porsche museum cars. Real Porsche tractors. Even real Germans.
Museum security feeds were streamed online.
“Porsche Museum Security Guard” became a LikedIn job.
Teaser posters
