A Super Bowl campaign for the first electric car worth stealing.
Museum security feeds that came out before the spot dropped.
The extended cut dropped and has racked up 20M views and 102K Likes, more than any of the Super Bowl ads.
The :60 made “Best Of” lists from AdWeek, AdAge, Time, TheDrum and Campaign.
People watching kept asking about becoming a Porsche museum guard. So we made a special job offer to come be one.
We invited people to “talk” like the museum cars with a Snapchat lens.
The documentary proving those are real museum cars.
AD Partner Steve Gonzalez
CDs Conn Newton, Rick Standley
ECD Rick Hamann
CCO Marshall Ross
Director Wayne McClammy/Hungry Man